Social / digital
Results
60,000,00+ views to date
74% viewers would consider engineering - up from 33%
73% viewing students acted on it
50% engaged audience is female
84% students’ perceptions of engineering changed
Royal Academy of Engineering created a series of films and engaging online content entitled ‘This Is Engineering’ to inspire a Gen Z audience to consider engineering as a career path.
In this series we decided to take a closer look at Gen Z trends and the issues that matter to them – hunting for unexpected real life engineering stories. As well as casting engineers who hit the right topics for the next generation of would-be engineers, we also blended these big, positive outcomes with their day-to-day experiences, making the content not just aspirational, but believable and attainable.
Campaign coverage
Instagram story promoting our two engineer films for National Engineering Day
Instagram post featuring Eneni’s story
This Is Engineering Harvey’s story | 30’
Targeted gaming adverts to engage the Gen Z audience