AMY FRY
Truth is where big ideas begin.
Production
Sound Editing & Design
Songwriting
Film Direction
I studied Music & Sound Technology at the Liverpool Institute for Performing Arts, building skills across music production, sound design and live performance. Since then, I’ve formed and fronted multiple bands, playing venues across the UK and collaborating with musicians, promoters and filmmakers along the way.
That experience continues to shape the way I work creatively. Songwriting and advertising share a similar spark — both are about finding an emotional truth that connects with people. From rhythm and storytelling to tone, collaboration and craft, music has heavily influenced my creative approach.
Being a front woman has also taught me how to lead with a clear creative vision whilst staying collaborative — communicating with audiences, working closely with a team, and knowing when to step forward and when to listen.
I also directed the videos featured below — from concept and storytelling through to filming and editing, I’m always hands-on in the creative process.
A few of my musical projects are featured below — another side of the creativity that continues to inspire my work.