Music Direction
Using Head & Shoulders means you don't have to worry about dandruff.
It gives you the confidence & freedom to 'Live Head First.'
As part of this global campaign I had the opportunity to draw upon my musical studies for this campaign as music supervisor for both films as well as designing a bespoke ice hockey kits and press assets.
Head & Shoulders Winter Olympics - 'Mental Strength'
Evgeni Malkin is a Russian Ice Hockey player who was tipped to star in his home Olympics in 2014. The perfect ambassador for a brand that is all about 'confidence'. We strip back the padding and physical bravado of ice hockey, to see that underneath it all Malkin’s main secret to success isn’t his brute force or skill - it’s his 'inner confidence'.
Head & Shoulders Winter Olympics - 'Parkour'
In this film we follow a Parkour athlete on his journey across a city. A journey made easier without having to worry about an itchy, flaky scalp.