LIVE HEAD FIRST
Head & Shoulders Winter Olympics - 'Mental Strength'
Evgeni Malkin is a Russian Ice Hockey player who was tipped to star in his home Olympics in 2014. The perfect ambassador for a brand that is all about 'confidence'. We strip back the padding and physical bravado of ice hockey, to see that underneath it all Malkin’s main secret to success isn’t his brute force or skill - it’s his 'inner confidence'.
Head & Shoulders is built on a simple promise: confidence.
If you don’t have to think about dandruff, you’re free to live in the moment.
To live head first.
As global design lead on the Live Head First platform, I worked across brand, film, and product — while also shaping the sound of the campaign as music director.
For the Winter Olympics, we partnered with ice hockey player Evgeni Malkin — an athlete defined as much by mindset as physical strength.
We stripped the sport back to its core.
No padding. No bravado.
Just confidence.
Alongside the film, I designed a bespoke ice hockey kit and press assets — extending the idea into a bold, unified visual system.
Bridging design and sound, the campaign was built to feel as confident as the people it celebrated.
If you don’t have to think about dandruff, you’re free to live in the moment.
To live head first.
As global design lead on the Live Head First platform, I worked across brand, film, and product — while also shaping the sound of the campaign as music director.
For the Winter Olympics, we partnered with ice hockey player Evgeni Malkin — an athlete defined as much by mindset as physical strength.
We stripped the sport back to its core.
No padding. No bravado.
Just confidence.
Alongside the film, I designed a bespoke ice hockey kit and press assets — extending the idea into a bold, unified visual system.
Bridging design and sound, the campaign was built to feel as confident as the people it celebrated.
Head & Shoulders Winter Olympics - 'Parkour'
In this film we follow a Parkour athlete on his journey across a city. A journey made easier without having to worry about an itchy, flaky scalp.
Global brand design leadership
TVC (Winter Olympics film)
Music direction (Parkour film)
Ice hockey kit design
Press / campaign assets