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Daikin – The Power Of Now

Daikin are global leaders in air conditioning and heating pumps for residential and commercial audiences.

As sponsors of the BBC Earth Experience – an audio-visual journey celebrating our planet, and featuring David Attenborough – Daikin wanted to showcase their sustainable credentials.

We commissioned artist Vic Lee to create a thought-provoking mural using Air-Ink, a first-of-its-kind ink made from pollution. The mural showcased how carbon, often invisible, is threatening our health and the planet, while emphasising that Daikin can be part of the solution. 

Entitled “The Power of Now”, is a rallying cry, communicating the small steps we can all take to create a greener future for all.


Vic Lee painting the mural with Air-Ink
An up close look a the final piece
A short film featuring BBC’s Michaela Strachan communicating the story ‘The Power of Now’. 
The final piece on display at BBC Earth Experience at The Daikin Centre in Earls Court
Instagram story teaser for Earth Day
We created a buzz online!
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