AMY FRY
Truth is where big ideas begin.
FOR EVERY CLIMATE
Air conditioning has become part of everyday life.
But as the world changes, the industry is being asked to think more carefully about the impact it has on the wider climate too.
Daikin asked us to create a single-minded brand platform that could respond to that shift.
From that came Care for Every Climate.
An idea designed to position Daikin not just as a leader in climate control, but as a company taking responsibility for the environments people live in.
To support the platform, we developed the “crescent” — a visual mnemonic built around the idea of care, blending cool and warm tones to reflect Daikin’s breadth of offering across air conditioning and heat pumps.
A move towards a more human and progressive space for the category.
But as the world changes, the industry is being asked to think more carefully about the impact it has on the wider climate too.
Daikin asked us to create a single-minded brand platform that could respond to that shift.
From that came Care for Every Climate.
An idea designed to position Daikin not just as a leader in climate control, but as a company taking responsibility for the environments people live in.
To support the platform, we developed the “crescent” — a visual mnemonic built around the idea of care, blending cool and warm tones to reflect Daikin’s breadth of offering across air conditioning and heat pumps.
A move towards a more human and progressive space for the category.
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