AMY FRY
Truth is where big ideas begin.
THE CYCLE
Cotton rarely stops being useful after its first life.
Cotton Lives On was created to encourage a more circular future for cotton — promoting the recycling of cotton products instead of sending them to landfill.
We developed a film showing how everyday cotton materials could be repurposed into something meaningful again.
From old clothing to household textiles, discarded cotton was transformed into practical products such as roll mats for the homeless.
A simple reminder that waste is often just something waiting for a second purpose.
Cotton Lives On was created to encourage a more circular future for cotton — promoting the recycling of cotton products instead of sending them to landfill.
We developed a film showing how everyday cotton materials could be repurposed into something meaningful again.
From old clothing to household textiles, discarded cotton was transformed into practical products such as roll mats for the homeless.
A simple reminder that waste is often just something waiting for a second purpose.
Film