Marmite is known as a brand you either love or hate—that’s literally its tagline. 
So add it to a beer, and that drink is bound to be divisive. 

Camden Town Brewery joined forces with the Unilever brand to create a limited-edition Camden Marmite Ale. The result became the most divisive beer out there. There’s beer yeast in Marmite, and there’s Marmite in this smoky beer. 

Both brands are bold, unapologetic and simple so the task of designing a look and feel for this unique beer and the campaign proved to be pretty seemless.