Visual Identity
Illustration
Advertising
Animation Art Direction
Train company c2c needed something practical yet standout to convey key information to their busy passengers.
We collaborated with Illustration artist Ivan Mesaros to create a friendly, big-eyed character with the versatility to bring charm to a range of station and travel updates. Leading with a hero animation and accompanying cut-downs, we devised a host of ways to launch Pip, supported by quirky, tactical vinyls around stations, social posts and a story booklet (with colouring pencils for c2c’s younger customers). We additionally created a set of illustration guidelines showing how to use Pip, along with any objects and props.