Brand guidelines
Brand positioning
To many, Biffa represents a long trusted UK waste company, but in times where sustainable waste solutions are critical there is so much more Biffa have to offer prospective B2B customers.
We created a proposition: 'What iff waste wasn't wasted?' to get the conversation started about waste and its myriad opportunities. Core pillars of the business; reducing, recycling and recycling, was connected by Biffa's most distinctive brand asset – their red trucks. This shone a light on their logistical and sector expertise, but more than that, it championed the brilliant hard-working people who drive the business forwards, day and night, all over the country.