Most people hear “Biffa” and think bins. 
But Biffa didn’t become a leader by thinking small.

Behind the name was a much bigger story — one built on reducing, recycling, 
and rethinking waste.

The answer was hidden in plain sight, within the Biffa wordmark itself.


Iff.


A simple question:
What iff waste wasn’t wasted?

From that came a platform that opened up a new conversation with B2B audiences —
reframing waste as opportunity, and showcasing the breadth of Biffa’s solutions.

From recycling and recovery to nationwide logistics, the campaign brought to life 
the scale of the operation — powered by its red trucks and the people who keep them moving.

We developed a bold, flexible campaign identity designed to ask questions, spark curiosity, and shift perception.